Manton and Daniel celebrate the launch of MarsEdit 4. Daniel shares the unlikely experience of literally weeping at his keyboard as he released it. They take stock of the challenges of getting 4.0 done, and talk about planning for a more predictable update schedule for MarsEdit 5. They wrap up the show answering listener questions about PR strategy for new updates, establishing rapport with press and bloggers, and the importance of projecting authenticity when marketing.
Download Audio (MP3, 57 minutes, 55 MB)
Many thanks to our sponsor this week:
- TextExpander: Communicate Smarter.
Links:
- MarsEdit 4 – New version of Daniel’s blog editing app for the Mac.
- prMac – Press release distribution service.
- Leo Laporte – Long-time booster of MarsEdit and other app’s of Daniels.
- MacBreak Weekly – One of Leo’s many netcasts on the TWiT network.
- Micro.blog – Manton’s microblog publishing and social networking service.
- MarsEdit for Your Custom Blog – Ancient yet applicable advice for implementing support for MarsEdit.
- Micropub – An open standard API for blog publishing.
- Timetable 89 – Manton celebrates MarsEdit 4 and argues for compatibility among social and blogging apps.
- Everythign I Have Ever Posted – John Gruber’s link to MarsEdit 4 and a nice endorsement of it.
- IndieWebCamp Austin – Eventbrite page for the meetup that Manton is co-organizing.
