Daniel and Manton talk about Micro.blog trying to get more serious about marketing. How do we actually measure the success of advertising campaigns, and should we aim to attract more “influencers” to our products? Manton tries to be conscious of wrapping up high-pressure work in time to take it easy for the holidays. Finally, Daniel gives an update on his continuing efforts to get MarsEdit 5 approved in the Mac App Store.
Download (MP3, 32 minutes)
Many thanks to our sponsor this week:
- RevenueCat: In-app subscriptions made easy. Also check out the Sub Club Podcast!
Links:
- Micro.blog — Manton’s social network and blogging platform.
- Jean MacDonald — Community manager at Micro.blog.
- Relay.fm — Podcast network that Daniel and Manton have both sponsored on.
- Pod Save America — Political podcast that joked about microblogging during an ad read.
- Daring Fireball post about MarsEdit — Example of MarsEdit endorsement.
- Om Malik tweet about MarsEdit — Another endorsement.
- Neil Gaiman — Tumblr blog from a famous writer.
- Taylor Swift — Tumblr blog of the very famous singer-songwriter.
