Episode 352: It Could Be Useful For People

Manton and Daniel respond to listener feedback about focusing more on marketing and self-promotion of our apps rather than ourselves, and compare the virtues of the two types of promotion. Daniel talks about his decision to do more public speaking, and promotional benefits of that. They talk about whether the lack of journalistic coverage of Mac software is contributing to marketing challenges. Finally, they talk about WordPress 5.0, Gutenberg, and their hope that the dramatic changes might send some customers to Micro.blog and MarsEdit.

Many thanks to our sponsors this week:

  • PDFpen: Edit PDFs with ease!
  • Linode: Cloud Hosting for You.


  • Pieter Omvlee – Founder of Bohemian B.V., makers of Sketch.
  • Sketch – Popular Mac illustration app.
  • The Great Pretender – Pieter Omvlee’s talk at Release Notes 2015.
  • Release Notes – A conference about the business of software.
  • Twelve Days of Microblogging – Manton’s first post in a series about Microblogging.
  • Supporting Dark Mode – Daniel’s series of posts about Dark Mode support in Mac apps.
  • Micro Monday – Jean MacDonald’s podcast featuring short interviews with Micro.blog users.
  • DotSwift – Paris-based conference that Daniel will be speaking at in January.
  • MarsEdit – Daniel’s blog editing app for the Mac.
  • So Awesome, It’s Nuts – Help pages for Gus Mueller’s Acorn for Mac.
  • Create the Batman Logo – Example of the diverse help content available in the Acorn docs.
  • MacStories – iOS and Mac oriented blog by Federico Viticci and crew.
  • SixColors – Apple-oriented blog by Jason Snell and Dan Moren.
  • Sparkle – Duncan Wilcox’s web design app for Mac.
  • Micro.blog 1.4 – Major new version of the iOS app for Manton’s microblogging service.
December 8, 2018 at 8:03 pm.