Episode 405: Certainly Less Than One Percent

Daniel talks with Manton about the just-announced Planetary social networking startup, and how it compares with Micro.blog both in terms of vision and execution. They talk of the challenge of changing human habits when marketing innovative products, and whether Planetary could help Manton by increasing awareness of the need for more social networks. Finally, they examine Beyond Meat and Impossible Foods and the comparable marketing challenges they have in “preaching to the choir” of core supporters while trying to attract the attention of less likely customer bases.

Many thanks to our sponsor this week:

  • Linode: Cloud Hosting for You. Use promo code coreint2020 for $20 credit when you sign up.


  • Planetary.social – An “open and humane alternative to Facebook,” by Tom Coates and crew.
  • Decentralized, Open and Humane – Twitter post from @tomcoates announcing the service.
  • Excited to Invest – Biz Stone of Twitter announces his investment in Planetary.
  • @rabble – Tom Coates founding partner in Planetary.
  • @blaine – Early Odeo/Twitter employee who tweeted in support of Planetary.
  • Micro.blog – Manton’s decidely different alternative to Twitter and Facebook.
  • Scuttlebutt – The centralized social platform on which Planetary is said to be based.
  • Ello – Another alternative social network that has not been a huge draw away from Twitter or Facebook.
  • Beyond Meat – Plant-based meat company for which Biz Stone is an investor and board member.
  • Impossible Foods – Another popular plant-based meat company.

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January 24, 2020 at 5:06 pm.