Episode 455: I Don’t Need To Go Viral

Daniel and Manton talk about Basecamp’s new Hey World blogging service, based on their email service. They think about the merits of attempting to leverage marketing exposure by interfacing with other products or services that have a larger audience, talk about trying to “fill the void” in popular services’ offering, and striving to get a good amount of PR without necessarily “going viral.”

Many thanks to our sponsor this week:


  • Hey World – Email-based blogging from Basecamp.
  • Rework Episode 0113 – Basecamp founders Jason Friend and David Heinemeier Hansson talk about Hey World.
  • $1000 to the First Person – Jason Fried offers a bounty for the blog post that united him with DHH.
  • Hello World – Manton setting up his Hey World.
  • Micro.blog – Manton’s microblogging service.
  • TextSoap – Text-cleaning Mac app from Unmarked Software.

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March 12, 2021 at 9:03 pm.