Episode 528: I Think I Love It

Manton and Daniel react to Apple’s latest event and compare notes about the potential impact on their wallets. They marvel at the production value of Apple’s many long videos, but wonder how much value they have, and whether they go too far in dramatizing customer catastrophes. They talk about their shared appreciation of the Apple Watch, and shared belief that Apple’s events are getting too long and boring.

Many thanks to our sponsor this week:


  • Far Out – Apple’s September 2022 event.
  • ATP 499 – Marco, Casey, and John react to the Apple Event.
  • Emergency SOS via Satellite – Apple documentation on the new iPhone 14 feature.
  • iPhone 14 – Apple’s forthcoming phone, featuring a new “dynamic island” UI metaphor.
  • Fantasy Island – Late ’70s-Early ’80s television show.
  • Survivor – Popular American reality show since the year 2000.
  • Dithering – Podcast on which John Gruber and Ben Thompson recently recapped the Apple event.

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September 11, 2022 at 9:29 pm.